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Every branding, marketing, and communications expert has told you to find your target audience, but no one has told you how, right? If that is the case, this blog is for you. As a digital marketing strategist, I help my clients find their target audience in order to connect with them and build a relationship. Let’s walk through the process of how to find your target audience together.
Why Should you Find your Target Audience?
Your target audience is a particular group a product or service is aimed towards. As a business owner, entrepreneur, or social media manager, it is important to know how to find your target audience. Why? Because the products and services you created are for that specific group of people. With them, you have a higher possibility of fulfilling your needs, generating revenue, and expanding your reach to help more potential clients and customers.
Here is the part where I blow your minds. Did you know you have four potential target audiences and you can find them in three simple steps? Let’s get into it.
Step 1: Position Your Business as a Solution.
The first step is positioning. Be prepared for your target audience by creating a value proposition. A value proposition is a statement that summarizes why a customer should choose your product or service. It communicates the clearest benefit that a customer would receive.
Step 2: Choose a Target Audience You’d Like to Create a Message For.
Next, you will choose one target audience you’d like to create this message for. There are four different audiences your business has. Let’s use a crystal jewelry company as an example for more clarification.
1. Users: Those who consume, or operate the solution. (This would be vendors, employers, employees and stakeholders.)
2. Buyers: These are the payers. For instance, those who pay for the solution. Whether it be for themselves or someone else. (Customers buying crystal jewelry for themselves or someone else.)
3. Beneficiaries: Those who benefit directly from the solution. (Your local community, the crystal jewelry vendors you work with and investors.)
4. Influencers: Those who can encourage the sale or decision of your solution. (Referrals, public figures, affiliate marketing.)
Step 3. Craft a Message Directed Towards Your Target Audience.
After that, craft a message for your target audience. Now that you have positioned your business as a solution and you have chosen the target audience you would like to approach, craft your message so that you can speak directly to your target audiences needs.
When crafting your message it is important to reiterate your business as the your audience is looking for. Do you want to know how the pros do it? First, mention customer paint points and emphasize the current problem they are facing. This will let your audience know that you are already familiar with their situation. Then, with your business positioned as the solution, present it to them! Remember to emphasize the outcome of using your product and the benefits it provides.
At Ruth Sherrill Marketing Services we want to make sure that you are able to take care of your business. Whether that is with our assistance or if you’d like to go the DIY route, we will make sure all business owners, entrepreneurs, and social media managers have the right tools to get the job done. If this blog was helpful please leave a comment below! If you have any questions you can comment those as well. We hope this blog was helpful! (Pssst. If it was you could also pin it and share it. 👀)
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