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As soon as a business is set up, or the idea of having a business starts brewing, one of the top five strategies that are always recommended is having a robust social media presence. Why? Social media has become an indispensable tool for businesses. It's a platform where connections are made, ideas are shared, and brands are built.
What is the challenge of Social Media Presence?
Why are businesses struggling to maintain an active online presence?
The one that we hear all the time is time constraints. For many businesses, having to balance the demands of managing their daily operations while effectively engaging with their audience on their social media accounts is overwhelming. If something is going to get pushed to the side, it is most likely this.
Creating quality time for their social media account and management is one of the biggest complaints many business owners claim to struggle with. Yes, they understand and recognize the importance of having a robust and active social media presence, but the challenging part is finding the time to do so.
Over the years, many businesses have lost their social media presence due to inconsistencies in their posting and engagement. Many started strong, posting and engaging with their audience every day, then it became less and less until they were posting and engaging once in a while.
If you are in this situation, you should know that you are not at fault. Running a business, physical or online, is overwhelming and time-consuming and there are times there won't be time for anything else. However, it's important to note that "just posting" no longer suffices in the dynamic realm of social media, and if you want to have a good online presence, you would have to deal with time constraints.
What is The Solution to Social Media Presence?
Start with the “333 Rule”
If Instagram is not already a part of your social media strategy, it needs to be. There are over 400 million active users a month. Your target audience is a part of that audience! Because of the versatile content you can post on Instagram, you can figure out what your content style is. Your content style is a combination of what you like to consistently create, what your audience digests, and where you want to start your pipeline for lead generation.
The 333 rule is something you can handle in the first 20 minutes of your day. It will keep you engaged on the platform with your audience, you’ll be starting conversations with folks you know have interest in your content, and you’ll be able to start converting your followers into loyal brand ambassadors and customers.
Like 3 posts: These can be the three posts you see. You can choose content that is under a certain hashtag or keyword. Whichever path you choose, like at least three posts.
Comment under your competitors profile 3 times: This does not have to be the same competitor! You can space this out to different folks or just choose one with a super engaged audience. Your competitors have a similar audience to you. IF they like them it is possible that they might like you too. Get the conversation going and visibility up from their page in order to get some traction to yours.
Post 3 stories: Do not be scared of posting three stories a day. You will be surprised how easy these stories can come to you, especially after you get the hang of this 333 rule. It can be your morning coffee, workout, walk, window from your bed.. Next can be a question you’d like to ask your audience. Another can be a repost of a recent post or of something motivational, funny, current, etc. Studies show that the best stories showcase the person’s face…so do with that little nugget what you want.
The 333 rule is for the busy folks that know engagement is important but may not have time to sit on social media all day. I like this rule because you can knock it out in the morning in 20 minutes and then you are already starting your day with someone checked off your list. Though this golden rule was originally created for IG, because the platforms are very similar these days with comments, reposts, stories, and likes it can be applicable to other platforms as well! Start with one and grown from there after you get consistent.
Use a Content Calendar:
Do you want to increase your presence on social media, but you don’t know what to post? Or do you want to post but don’t know how to stay consistent? As a small business owner or creator, a content generator IS your best friend. A content calendar is a written schedule of when and where you plan to publish upcoming content. A content generator is a content calendar… with content ideas included!
To create content that generates leads, converts to actual sales, and drives engagement, you need to provide your followers with the VALUE they are looking for. That is why you need a content generator.
Provide your audience with value by making them laugh, inspiring them to act, educating them about the industry, sharing a useful resource, making them feel less alone, or even just making them smile!
Benefits of Content Generator:
Will keep your thoughts and content ideas organized.
Holds space for you to brainstorm.
Gives you valuable and convertible content ideas for social media and more!
To create content that generates leads, converts to actual sales, and drives engagement, you need to provide your followers with the VALUE they are looking for. That is why you need a content generator.
Now that you know what a content generator is, your next question will be where to find one. Look no further since we provide an easy-to-use content generator at Ruth Sherrill Marketing Services.
This document will give you 10-15 ideas for each prompt. (OVER 50 CONTENT IDEAS.) Whether you are a business owner, marketer, or social media manager, this template will help you define your goal, specify the content type, have an organized schedule for your business, and show you how to create valuable content for every single month.
Delegate the Tasks to an Expert:
The good news is there is a way to maximize your social media presence and overcome time constraints, and that is by outsourcing.
There is nothing wrong with getting a little help when you realize you have an issue that is holding you back from growing, and in this case, time is a limiting factor to you having an active social media presence.
Outsourcing the management of your social media accounts does not mean you are giving up control of your accounts. What it means is that you are delegating tasks to experts to help free up your time, enabling you to focus on other priorities while still maintaining an active and strong online presence.
The benefit of outsourcing the management of your social media accounts to an agency is that they offer comprehensive social media management packages. At RSMS we do this as well. For us, these packages include:
Content research and creation: based on current trends, competitor and market research
Optimized scheduling with automation: A fancy tech tool that we get to optimize your social media experience with us. You’ll have access too.
Community management: nurturing existing followers, finding new ones, responding to comments and DM’s.
Content copy: highly converting content copy using our unique social selling strategy.
Monthly strategy meeting: to keep track of goals and KPI’s, review previous analytics, discuss the steps for next month and get a chance to catch up.
Project management system: Serves as a hub for sharing information such as tasks, deadlines, resources, and our content library and content calendar.
Social media analytics: From that fancy tech you’ll have access to.
Overall account analysis: What we have seen managing your account over the last 30 day cycle of content. What we will keep, pivot, and repeat moving forward.
and more: weekly progress reports, highlight bubbles, social media audit. We have thought of it all.
Implementing this solution allows you to maximize your social media presence, without doing much, and overcome time constraints. You’re not only delegating to an expert so that you’re freeing your time up. Your social media presence will be elevated with the help of an expert.
Conclusion
There are numerous benefits to outsourcing your social media management. You stay actively present online and reap the benefits of a well-executed social media strategy without sacrificing valuable time. By entrusting the management of your social media presence to professionals, you are ensuring you and your brand stay visible and relevant in the ever-evolving and competitive business landscape.
Ruth Sherrill Marketing Services is a group of marketing experts that helps business owners create properly designed and customized websites and compelling content that attracts and retains clients. Keep up with us by following us on Instagram, Pinterest, and TikTok, or you can contact us for more information.
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