A BLOG

Hey, hey! It’s Ruth, and I want to talk about the magic word in marketing: 411 . When I say, "You have got to give folks the 411 on what you do," I’m not just talking about the bullet points on your services page. I’m talking about the vibe, the clarity, and the cultural resonance that makes your brand instantly recognizable, deeply trustworthy, and unapologetically you . After years of working with big brands and now guiding incredible women entrepreneurs, I’ve learned one c

Ever feel like you’re creating content in the dark? You’ve got a great idea for a blog post or a social media reel, but you’re not...

As a digital coach or consultant, you’ve mastered the art of creating great content. You’re posting on social media, writing blog posts,...

As a digital coach or consultant, you know the drill: you trade your time, energy, and expertise for income. While this one-to-one model...

Social media trends, the viral sounds, the dance challenges, the meme templates that seem to appear out of nowhere and then dominate your...

A discovery call isn't just a preliminary chat; it's the crucible where curiosity can transform into commitment. It’s where a potential...

Have you been feeling the shift in online marketing? You're not alone. Google Analytics is constantly refining its tools, AI is becoming...

There was a time when posting consistently on social media was enough. But in 2025, the content game has changed. Visibility alone isn’t...

In the digital marketing world, we’ve all heard the same advice: “Be consistent,”  “Post regularly,” or “Show up every day.” And yes,...

Even If You’re Not a Designer  In today's fast-scrolling digital world, high-quality social media graphics are more than just nice to...

We’ve all had that moment—scrolling through social media, seeing someone blow up overnight with a viral post. And yeah, it’s easy to...

Don’t get caught up in the hustle of content creation. Posting daily, jumping on trends, and trying to keep your audience engaged. Get...

Let me guess: You've just wrapped up a successful project. Maybe your latest offer sold out faster than expected. Or maybe you had one of...

Did you know LinkedIn has over 900 million users? That’s 900 million opportunities to connect, inspire, and engage! While many people see...

Influencer marketing isn’t just a trend, it’s a game-changer for brands looking to grow their audience and boost engagement. But here’s...

If you’re trying to grow your business online, there’s no escaping the power of short-form video content. Instagram Reels and TikTok have...

Instagram has become more than just a place to share pretty pictures and cool Reels. It’s a thriving business hub where brands,...

As we look towards the future, staying ahead of emerging social media trends for 2025 is crucial for businesses striving to capture and...

The start of a new year is magical. A blank page, filled with possibilities, represents an opportunity to create, grow, and thrive. But...

One Friday afternoon, I got a call that flipped my life upside down, the Puerto Rican professional basketball league wanted me to play....