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The Importance of Community Engagement

Did you know that just posting is not enough when it comes to social media for you and your business? Although not discussed often, community engagement is important to help you build and grow your social brand. It's time you learn about community engagement and how to use it to your advantage for any business you own!

What is Community Engagement?

Community engagement or social media engagement is the measurement of how people interact with your social media accounts and content. It refers to likes/favorites, comments, direct messages, shares, retweets, saves, link clicks, and mentions.

It is the process of actively engaging with your followers and potential followers for the purpose of brand awareness and relationship building. Community engagement follows the social selling perspective: to use social media to find prospects, build brand awareness, and build relationships with potential customers instead of cold-approaching people with ads, promotional emails, or unsolicited phone calls. (source Optinmonster)

Why Should You Do Community Engagement?

Community engagement does take time, but it's an action that has a ton of benefits. Instead of just waiting for people to reach out to you, do community engagement. The benefits include:

  • Relationship building - show people you care about them more than the money you can make from them.

  • Brand Awareness - showcase your brand’s voice, message, and purpose.

These benefits can help you scale and grow your business through social media.

What is the most effective way to engage online?

Engaging online can be a bit overwhelming and difficult, especially when you don't know where to start. Luckily, we have a few tips on the most effective way to engage online.

  1. Outreach

Use outreach to reach potential like-minded audiences through hashtag analysis, competitor followers, and like-minded accounts. For example, if you are an interior designer you can follow like minded accounts that share the same audience as you, but would not be in direct competition. A furniture store would be a great example. You can access an audience of those trying to furnish a home.

2. Nurture

Once you get followers, engage with them. Follow back, comment, like, and save their stories. It takes two to tango, and it takes two to engage online. People who see you making an effort to engage are more likely to engage back.

3. Be Yourself

Don't respond with emojis or short, simple replies that indicate that you aren't interested. Comment and ask thought-provoking questions. Make jokes (while being respectful) and add insight or value to the conversation.

Marketing 101

Engaging with the virtual social community is easier said than done. It takes technique and practice. At Ruth Sherrill Marketing Services, we offer a Marketing 101 course.

Marketing 101 is a 2 month coaching program for digital marketers or social media managers who want to start an online business or for those who have been in business for some time but aren't where you know you could be. In the two months will have 4 1-hour sessions, homework, and resources to reach your desired goal.

We have a wide range of coaching services that will teach you how to show up for yourself online as a highly valuable and engaging entrepreneur.

It's not enough to post anymore; community engagement is important to continue to help build your brand and relationships. Share and pin this post with others that will find it helpful! Ruth Sherrill Marketing Services is a marketing agency that specializes in helping business owners create profit and nurture an audience through shareable and informative content. Keep up with us on our socials by following us on Instagram, Pinterest, and TikTok!

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