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An action-oriented marketing course for business owners who are ready to turn their social media into a profitable revenue stream. 

Because You're SO Ready to Make Money on Social Media and SO Over Not Having a Clue How to Show Up Online.

Stop posting online without a profit-driven strategy. 

Truth bomb: You want to learn how to attract your dream clientele online. And Badly!

But your efforts thus far haven't helped you get there. 

Maybe you’ve learned some lessons (like what NOT to do), but no matter how much you work at it… you still somehow backslide into old habits or overwhelm… with little to show for it.

Giving up sounds tempting when it looks like NOTHING will work. But the thing is... you’re COMMITTED to positioning yourself as an expert, creating a community of your dream clientele online -- and cracking the code on social media marketing.

You've already tried...

Posting with no clear strategy.
Trying to get sales with no funnels in place.

Watching YouTube videos looking for direction.
Posting online for volume and not value.

It’s frustrating and demoralizing to feel like you’ve tried (or at least considered) it all, and to be honest you’re TIRED and ready for a different way.

The reason those things haven’t worked for you is because theory is only valuable when it's actionable. Get ready to dive into real-life case studies, practical examples, customizable templates, scripts, streamlined systems, and the tech tools you need to turn theory into tangible results. The "Content to Profit" experience is all about hands-on learning for real-world success.


Real Talk: You need to understand your goals online and a create a strategy that aids you in completing them. 

We’ve seen clients struggle with this over and over again, which is why we created Content to Profit. 

Our track record speaks for itself. This course isn't just theory; it's built on a foundation of success stories and testimonials from participants who've experienced firsthand the transformative power of our strategies.

IF you're ready for REAL to learn how to create compelling content that establishes you as an authority in your field, leading to increased credibility and trust, Content to Profit was designed specifically to help you get there. 

Our approach is different than just posting and crossing your fingers hoping something. Imagine having access to a treasure trove of sales, marketing, and branding techniques that have consistently delivered results for our clients. This course is the embodiment of our expertise, compiled into a powerful toolkit that drives sales and organically cultivates your dream customer community.

In your self-paced Content to Profit course, we will focus on the following areas and goals:

Content to Profit seeks business owners applicants with a specific criteria.

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The fact is -- we can only accept a limited number of participants at any given time -- and (because of our guarantee below) we only work with those who are qualified and ready to show up, do the work, and focus to achieve the objectives of the program. 

Because of this, it’s imperative that every participant is truly ready for this level of growth -- for turning their social media into a sales machine -- and has the attitude and drive to make the most of their time in Content to Profit to get there!

It is truly exciting to support service providers achieve growth, reach, and sales on their platforms, but we must make sure you are qualified (and ready) before we commit to working with you in this program.

Those Seeking Clear Strategy

If you're tired of the hit-and-miss approach, and you want to learn how to create valuable, consistent content that resonates with your dream clients, this course provides a proven strategy.

Content to Profit seeks business owner applicants with a specific criteria.

Whether you're new to social media or struggling to see sales despite your efforts, this course is designed to help you unlock the potential of social selling.


Creating a Mindset For Success

For those ready to embrace a positive mindset shift and set realistic goals, the "Content to Profit" course empowers you to align your intentions with actionable strategies.

You're Ready to Engage with Your Dream Client

If you're eager to transform your social media presence from talking to yourself to fostering an engaged community of your ideal clients, this course guides you through effective community-building techniques.

Volume Over Value Seekers

If you're primarily focused on posting quantity over quality and lack a strategy, this course aims to shift your approach toward delivering value.


Those Resistant to Change

If you're not ready to embrace a mindset shift or commit to trying new strategies, this course might not align with your current mindset.

Established Social Media Experts

If you're already well-versed in social media strategy and have a proven track record of sales, the course content might not offer significant new insights.

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How Content to Profit Works

How we’ll work together through Content to Profit:


The format of Content to Profit is what makes it truly unique and helps you achieve results that were previously not possible.


When we speak, I’ll explain the entire format and structure in detail. For now, what’s most important to know is that we use a blend of…

1. Comprehensive Modules for Transformation:

Embark on a step-by-step journey that begins with understanding the core concepts of social selling, setting effective goals, and creating an engaged community. Dive deep into the 7-step social media strategy, guiding you through each critical stage – from audit to posting, with a focus on quality content and effective systems.

2. Expert Coaching at Your Fingertips:

Our pre-recorded video coaching sessions are designed to provide you with valuable insights and actionable strategies. Accompanied by scripts, templates, and a workbook, these sessions ensure that you not only understand the concepts but can immediately apply them to your own business.

3. Connect and Learn Together:

Join a vibrant community right within the course platform. Engage in discussions, ask questions, and gain insights from the experiences of your fellow participants. The community is a treasure trove of conversations and solutions related to each module. Plus, after the course, you'll have the chance to continue connecting in our dedicated Facebook community.

3 Biggest Benefits of Content to Profit

1. Crafting Compelling Content and Expert Positioning:

Master the art of creating valuable, profit-driving content that positions you as an industry expert, enhancing your brand's credibility and attracting your ideal clients.

2. Navigating Social Selling Strategies:

Navigate through sales funnels, marketing techniques, and the core principles of social media marketing, equipping you with the tools to effectively leverage your online presence for sales growth.

3. Building an Engaged Dream Client Community:

Transform your followers into a thriving community of your dream clients. By mastering the 7-step social media strategy, you'll create a brand identity that resonates, leading to authentic engagement and organic growth.



We are 100% committed to helping you achieve position yourself as an expert and make profit online.


That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if Content to Profit is the best choice to get you there. Here’s the deal: Content to Profit is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that.


So in case you are still hesitating to apply, here’s a guarantee that you can bank on: I am willing to promise you that if you If you actively engage with the course content, participate in the community discussions, and apply the strategies within your business, and do not see a transformative shift in your social media presence the RSMS team will work with you individually at no extra cost until you achieve your desired outcome.

If you’re truly ready for noticeable improvements in your social media engagement, community growth, and sales prospects and willing to do the work to get there with the guidance and support of Content to Profit, there is absolutely no reason NOT to apply today.

Your Business Has the Ability to Make Money on Social Media When You're Equipped With the Right Tools. 

But what you’ve been doing hasn’t been working and it’s time for that to stop, once and for all.

You’re tired of wasting time, money, and energy on methods that give you ZERO results.

You’re ready for REAL answers. REAL support. REAL community.

You’re here reading this page because you’re a service-based business owner who’s SO done with…

Posting inconsistently and without a strategy.

Spending hours & hours everyday engaging with no conversion strategy.

Chasing trends without understanding what or why you're doing it. 

Being so focused on your lack of online presence you're worried you’ll never figure it out. Maybe waiting is the answer. Spoiler: it’s not.

Investing in courses and programs that don’t or won’t help you.


Because you know what happens when you finally know how to tap into a transformative social selling experience with ease?

  • Position as an Expert: Learn to create compelling content that establishes you as an authority in your field, leading to increased credibility and trust.

  • Targeted Messaging: Craft clear and consistent messaging to attract your dream clients, resulting in higher-quality leads and conversions.

  • Evergreen Community: Build a loyal online community that resonates with your offerings, enhancing long-term customer relationships and repeat business.

  • Effective Posting Strategy: Develop a posting schedule that maximizes engagement and value delivery, leading to improved visibility and impact.

  • Social Selling Mastery: Master social selling techniques, translating into increased sales and revenue streams for your service-based business.

Image by Samantha Gades

Results don't happen by accident. 

They happen because you have followed a system and process, taken the steps, done the work, and received the help necessary to get where you want to go. Period.


If you’re ready to finally see those results you’ve been wanting, to revolutionize your social media approach and translate content into meaningful revenue., let’s do this.

Big Facts:
We are 100% committed to our clients inside of Content to Profit.

Our RSMS team specializes in working with service providers, and we've tailored this social selling journey to be universally applicable, regardless of your niche or industry.

We’ve already helped over 50 service-based business owners dive into a comprehensive 7-step strategy that has proven time and again to drive organic social media success.

We already know exactly what you’re signing up for when you decide to join Content to Profit, because we have seen the results. 

But we understand that you’re not behind the scenes seeing the wins that we’re seeing every day. So why don’t we bring you behind the scenes?


You don’t just have to listen to me go on about how incredible the program is. 


Instead, you can hear directly from service-based business owners just like you who’ve experienced these results firsthand.

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I had the chance to sit in on Ruth’s Content to Profit course. Ruth was very well-spoken and willing to answer the many questions I had at the conclusion of the course. She also showed great knowledge and understanding of marketing as a whole. She provided different perspectives and a variety of resources for useful marketing strategies. I truly enjoyed the presentation and would definitely turn to Ruth’s marketing services in the future.

Alexis Carter | Looks by Lex


Presented by
Ruth Sherrill

Founder & CEO at Ruth Sherrill Marketing Services

As a digital media strategist, Ruth believes in helping clients formulate their brands for success. Her passion is
transcending ideas into content that is noteworthy, profitable and unique.

In addition to starting her own digital marketing agency she has worked with Fortune 500 companies,
professional sports teams, and international organizations to assist in the development and implementation
of marketing strategies.

She guides clients through her proven marketing steps by targeting their ideal audience, establishing their
value proposition and creating meaningful connections online for the purpose of relationship building, and
generating revenue.

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