top of page

How SEO and Viral Content Transformed EME Construction: A Case Study

Empowering Service-Based Businesses through SEO, Social Media, and More


In the ever-evolving landscape of digital marketing, businesses must adapt and innovate to thrive. Such is the case with EME Construction, a company dedicated to helping clients beautify their homes and businesses with top-notch services that elevate lifestyles without breaking the bank. When EME Construction teamed up with Ruth Sherrill Marketing Services (RSMS), they embarked on a journey to enhance their digital presence, and the results were nothing short of astounding.

The EME Construction Story:

EME Construction, a business committed to making homes and commercial properties more beautiful and functional, was facing a common challenge – a lackluster social media presence. With fewer than 1,000 followers and a COO-managed personal account, EME Construction needed a digital facelift. That's where Ruth Sherrill Marketing Services (RSMS) stepped in, commencing their collaboration in November 2022.

The Power of SEO:

In the digital realm, Search Engine Optimization (SEO) is the name of the game. It's not just about driving traffic to your website; it's also a powerful tool for boosting visibility across various platforms, building brand trust, increasing social engagement, and generating leads. But what sets EME Construction's journey apart is the utilization of SEO in video content.

RSMS's SEO Strategy:

RSMS initiated a content creation strategy that put keywords at the forefront. By embedding keywords into the video, providing visual examples within the content, such as before and after's, with and withouts, do's and dont's, and including closed captions in all videos, they created a winning formula. This formula was then repeated over time so that viewers understood the flow of the content and eventually begin to anticipate it. Increasing saves and shares.

This consistent content sandwich made viewers familiar with EME Construction's brand, significantly increasing watch time. The informative and keyword-rich approach resulted in more views, shares, and saves, culminating in a viral reel that garnered over 57,000 likes, 746,900 views, and 10,440 saves.

Achievements and Results:

The results speak for themselves. EME Construction achieved the following milestones:

- A staggering increase of 44,000 new followers in less than 30 days.

- An impressive 832,000 video views.

- An average post reach of 119,000.

- A remarkable 229% increase in impressions.

- A substantial 220% increase in page views.

- An astonishing 181% surge in website traffic.

These statistics are a testament to the transformative power of an SEO-based content strategy, underscoring how embracing SEO principles can supercharge a brand's digital presence.

An SEO Success: How EME Construction Became a Digital Sensation:

In the story of EME Construction's rise to digital stardom, we find powerful lessons for service-based businesses, particularly those led by women. The collaboration between EME Construction and Ruth Sherrill Marketing Services showcases the boundless potential of SEO, social media content creation, video editing, and content strategy. It's a testament to the impact that innovative thinking and targeted content can have on a brand's success.

Final Thoughts:

As we celebrate the success of EME Construction and RSMS, it's crucial to recognize the broader significance of empowering service-base businesses in the digital age. It's a testament to the power of innovation and resilience, and a call to action for others to embrace the lessons learned from this remarkable journey. In the remarkable tale of EME Construction's digital ascent, we've unveiled the true power of SEO success and viral content. Their journey stands as a testament to the transformative potential of a well-executed SEO strategy, and as an inspiration for all businesses, especially women-led ones, seeking to make their mark in the digital world.


We extend our gratitude to the collaboration between EME Construction and Ruth Sherrill Marketing Services for their innovative approach and the transformative impact on EME Construction's success.


To explore the potential of SEO, social media content creation, video editing, and content strategy for your business, consider reaching out to Ruth Sherrill Marketing Services. They stand as a testament to what's possible in the digital world, and they're ready to help your business achieve its own digital transformation.


bottom of page