Staying Agile in a Dynamic Market: The Role of Consulting in Adaptation

Staying agile in business is no longer a luxury but a necessity. Markets are rapidly shifting, technologies are advancing, and customer preferences are constantly changing. 

At Ruth Sherrill Marketing Services (RSMS), we understand how crucial agility is for businesses to thrive. We help our clients stay ahead of these changes through targeted and innovative marketing strategies. Here’s a look at how our consulting services have empowered clients to adapt and succeed in today’s dynamic market.

How RSMS Has Enhanced Client Business Agility

A. Social Media Success: Caged Bird HR Firm

Challenge: Caged Bird, an independent HR firm, was posting a variety of content on social media. RSMS wanted to effectively engage its audience on the different platforms they were managing for the brand to increase visibility and engagement rates.

Solution: RSMS implemented a strategy using the green screen template on TikTok and Instagram, tailored to the HR firm’s brand and target audience. The social media department is always tracking trending templates, audios, and videos styles. Based on the monthly social media analysis, we noticed a spike in engagement with the green screen template and encouraged our client to create more in the following month during our monthly strategy call. This template allows our client to discuss relevant topics like Amazon HR document statistics, and positioning Caged Bird as an informed and engaged source for industry updates. They’re also able to give their own opinion and give viewers a mini spotlight on their vast expertise. 

Outcome: The campaign went viral, attracting over 1 million views on TikTok. Caged Bird gained 16,000 followers and received over 135,000 views in just one month. This spike in engagement increased the firm’s online presence significantly, leading to more inquiries and client conversions for their paid consultation calls.

B. Email Marketing Transformation: Engaging RSMS Subscribers

Challenge: RSMS faced low engagement and traffic from our email marketing campaigns, with links in emails receiving minimal clicks.

Solution: We revamped our email strategy by incorporating personal anecdotes and scripting story-aligned content to resonate more with our audience. Emails were designed to feel like updates from a busy friend rather than formal newsletters, increasing their relatability and appeal.

Outcome: This personalized approach boosted website traffic and email engagement by 15% within two months. Subscribers began to engage more with our content. We coupled this with target aligned lead generations on our social media and blogs which led to driving higher sign-ups and website visits.

C. Website Traffic Boost: Custom Link in Bio Pages

Challenge: Clients using third-party "link in bio" services like Linktree were not maximizing their website traffic, which adversely affected their Google search rankings and user experience. Instead of their own website being ranked #1 it was second or even third. 

Solution: RSMS develops custom "link in bio" pages for their retainer social media clients that are hosted directly on the client’s domain. These pages incorporate brand elements and streamlined access to services, contact information, as well as free and paid resources, providing a more cohesive and branded user experience.

Outcome: This change resulted in a 33% increase in website traffic. Visitors spent more time on the site, with conversions rising by 10%. The custom pages enhanced user engagement by enabling seamless navigation and direct access to all necessary information without the distraction of third-party sites. The visually aesthetic one pager website also has a higher conversion rate than just a page with a few links because we are able to seamlessly integrate the client’s story, brand, and customer journey into the website. 

How Ruth Sherrill Marketing Services Has Helped Businesses Stay Agile

We are a marketing consultancy dedicated to empowering businesses to navigate the complexities of today's dynamic market landscape. Our goal is to enhance your agility, drive growth, help you adapt to changes with ease, and ensure long-term success through comprehensive, tailored solutions.

Our consultation services include 1:1 intensive strategy sessions (Power Hour Session), the Marketing Accelerator, and Marketing 101. We provide only the best ongoing support and guidance to all small, medium, and large-sized businesses and help you stand out in the dynamic market.

Conclusion

At RSMS, we’re dedicated to helping businesses stay agile and competitive through innovative and tailored marketing strategies. Our success stories illustrate how our consulting services have enabled clients to navigate the complexities of today’s market, adapt to changes, and achieve sustainable growth. Whether through effective social media campaigns, personalized email marketing, optimized website traffic, or rapid strategy sessions, RSMS is committed to driving client success in a dynamic market landscape.

Ready to Elevate Your Business?

If you’re looking to enhance your business agility and drive growth, get in touch with us today. You can also follow us on Instagram, Pinterest, and TikTok.