Almost everyone on social media has an active account on at least one social media platform. Social media is where everything happens today, from getting the latest information to selling and buying a product or service; social media is something that is here to stay.
One statement that has been said time and time again to business owners is to leverage the power of social media. Why? With social media, businesses can tell their story, thereby increasing driving traffic to their website and brand awareness. It also helps them develop a strong online presence, avoid missing out on valuable opportunities, connect with existing and potential customers, and gain visibility.
It is safe to say that social media is one of the proven word-of-mouth marketing strategies available for business owners today. However, these strategies have to be effectively crafted before you get the desired results. It is important to note that a social media strategy is more than just posting updates regularly; it is a comprehensive approach that should be tailored to your company's objectives and goals.
There are 7-step social media strategies that need to be crafted for service excellence. Continue reading this article to understand these key steps and take your social media game to the next level.
7 steps to craft your social media strategy for service excellence
Here are the 7-step social media strategies you need to craft to get service excellence both in and out of your business.
Audit your Social Media Accounts
There is a reason this is at the top of the list. Before going into why you should audit your social media, it's important to have an idea of what social media audit is all about.
Social media audit is measuring how successful your social media strategy has been across all your social media platforms and networks. It shows you your strengths, weaknesses, gains, losses, and what you need to improve. Social media auditing lays the groundwork for a focused strategy.
To effectively audit your social media accounts, carry out the following
Conduct a thorough audit of all your social media accounts, from the posts you've published to how quickly you respond to comments.
Measure the success of your social media channels separately. Take into account which channels your audience is most interested in. How frequently do you post on each channel or account? Which one requires more attention, focus, or re-design? Look for patterns and trends and check your audience metrics.
Gather all available data and information on what strategy is working and what isn't, which social media account is productive and which isn't, and other areas.
Also, during your audit, audit your social media bio. Your bio says a lot about you. You can also audit the social media accounts of your competitors. Find out what works for them, who their fans are, their demographics, the kind of content they create and post, etc. This information helps you adjust and craft a strategic plan that will ensure excellence for your own social media presence.
2. The Experimental Phase
The experimental phase can be described as the testing and modifying stage of the social media strategy you would craft. Experimenting with a social media strategy shows you the advantages and disadvantages of implementing such a strategy.
For instance, you could experiment with different types of content, posting timings, engagement methods, etc. You can experiment with various social media strategies. In many ways, it opens up opportunities for you to try something different and know if it's effective for your target audience. You would be able to understand what motivates your audience and pinpoint improvements that will make a measurable impact.
Overall, experimenting allows you to craft a social media strategy that is unique to your business.
3. Pick Two Main Platforms
After successfully completing the experimental phase and having pinpointed the strategies and content that work best for you, it is time to choose the platforms. It is recommended that, as a starter, you choose two platforms, and if you are already established and have systems in place, choose three.
It is important to choose the right platforms for your business based on your specific goals, your target audience, and the features each platform offers. For instance, if the content you want to post is a short one that is interactive and engaging, you can choose platforms like X Platform, TikTok, and Instagram. On the other hand, if you want to post long content that is informational and impactful, you can choose LinkedIn and YouTube.
Before choosing these platforms, weigh up each platform, its marketing skills, and how it can be effectively leveraged in line with your social media strategy.
4. Master the Content Formula
One thing is certain: the heart and soul of any social media strategy is content. It is the fuel that drives the car of conversations and, if managed well, can lead to the generation of successful conversions.
Just as almost everything has a formula for success, so also does content creation. The content formula is what makes content visually and intellectually appealing to your target audience. Here is the content formula:
Quality + Value + Format = Excellence.
Quality = Value: This means that if your content is of high quality, that means it is of high value. Even if the content is visual, the same formula must be applied.
Format + Quality = Value: It is not enough for your content to be of high quality, it has to be well formatted. Have a format that works for you. Would you prefer reels? Captions? Engaging IG stories? Constant upload of pictures? When format and quality are added, you get valuable content.
Once this formula is in place, you get excellent content that is sure to resonate with your audience. Another formula to take advantage of is the 5Ws + 1H formula.
Who is the content being created for?
What type of content is best for you to produce?
Why are you producing content?
Where do you want your content to get to?
When would be the best time to publish your content?
How will your content get to your intended audience?
This easy content formula will assist you in ensuring that every piece of content you publish produces the required results.
5. Focus on content, not visuals
This is where many people miss it; they focus more on the visual aspect. While it is not wrong, it is important to focus more on the content, as it is the heart of your social media strategy. Ensure your content has a hook, destination, and call-to-action, which is something you can't achieve with a picture.
Here are some things to take note of:
Instead of posting for a pattern and without a purpose, remember and understand your purpose and goal.
Instead of focusing on the color and font of images and graphics, think about what you can provide as an expert in your industry that has not already been done.
Instead of getting lost in the virtual noise, focus on developing content that transcends beyond the virtual gimmicks.
Focusing on what is important ensures you effectively develop a conversation that resonates with real-life situations and offers solutions to real-world problems.
6. The 5 Power Prompts of Content
Everything in business needs a prompt as it is one of the ways to stay on track. In terms of crafting a social media strategy that works and brings about service excellence, leveraging the 5 power prompts of content is essential. These can be denoted as the 5 Es – Educational, Entertaining, Engaging, Empowering, and Elevating.
The 5 Es are the power prompts that serve as the dynamic foundation to ensure your content is highly acceptable, interesting, and appealing in all areas to your audience. As a result, for every content you create, the 5 power prompts must be present.
7. Posting and Systems
This is where you have to work smart, not hard. Determine the system you would use to develop your content. Some systems include batch creation, content calendar, Copy AI, and ChatGPT. With these systems, you would be able to create high-quality content.
Once you have sorted out the type of system(s) you would use, it is time to determine the posting schedule. Adjust your posting schedules to ensure consistency without overloading your audience. Make use of scheduling tools to ensure a continual stream of relevant and compelling information.
Achieving service excellence through social media is not just a luxury—it's a necessity. We've explored the 7 crucial steps that can transform your approach and elevate your brand's online presence. But to truly unlock the power of this strategy, you need in-depth guidance, practical scripts, ready-to-use templates, and real-world examples to learn from. That's where our Content to Profit course comes in. It's designed to take you through every facet of this 7-step social media strategy, equipping you with the tools you need to thrive in the digital landscape.
Are you ready to supercharge your service excellence and amplify your impact on social media? Don't miss this opportunity to join our DIY self-paced course, where you'll gain access to a wealth of knowledge and resources that will empower you to conquer the social media realm. Start your journey towards service excellence today by signing up for the course. Your success story begins here. Sign up now and watch your brand soar!
Ruth Sherrill Marketing Services can assist you if you need a professional to help you create interesting content that amplifies your brand identity and resonates with your target audience. We are a top marketing agency that specializes in assisting brands like yours in creating interesting and shareable content that highlights their brand. Our unparalleled skills and industry experience enable us to completely transform the game for our clients.