Updated: Nov 21
A blog about the most effective type of content.
What is the first thing you do before you buy a new product or shop with a new business online? You check out their reviews and their testimonials, right? Reviews and testimonials are crucial to businesses they provide a level of credibility and authenticity. Potential consumers want to know about the people that were in their shoes before them.
How did their interaction go with your business? How long did it take for your product to deliver to them? What was the quality of the work you provided? Reviews are great for your customers and your business.
In this blog we will talk about how reviews can showcase your expertise, give you genuine feedback on your own products, solidify your audience’s wants and needs, and how to get reviews for your own business.
Reviews can showcase your expertise.
Studies have shown that reviews are the most effective form of content, coming in at eighty-nine percent. I can tell you that Ruth Sherrill Marketing Services is the best marketing agency for your business, but where is the Carfax? Why would you believe me? Reviews can showcase your expertise because your customers are the ones raving about your business. They interacted with your brand, invested in your services, and they received the results the wanted; maybe even surpassed their expectations. Which one do you think is more believable? The business owner or the customer?
Get genuine feedback from your customers with reviews.
The first step in getting reviews for your business is making sure your products and services are targeting the correct audience. Though anyone can purchase your products, they will do best in your target market. Now that a customer has interacted with your brand, ask them about their experience. You have created this space for them, it is important they feel like they found what they are missing.
It is important to note: any feedback is good feedback! If they say your product is almost amazing, ask how you can better it. If they say they did not have a great experience with your brand, ask what went wrong in their process and where is happened. This type of feedback will help you craft your product or service into what your audience is looking for.
Solidify your target audience wants and needs.
Do you have a product or service that you are always selling? That is great! As a result, you have found what your target market is looking for. Now, what about the opposite? Do you have a product or service that you cannot seem to sell? That is great too. Why? Because you know your audience isn’t looking for that. If you are getting higher conversions on certain offerings more than others consider that a review.
Your audience is letting you know what they need, and what they do not need. Look at your offerings and study your data. Where are you seeing the most success? Where are you struggling? It might be a good time to change up your business services.
How to get reviews for your business.
Now we know how amazing reviews are, so how can we get them? Where should they go? To create more consistent sales and boost your business’s trust you must use reviews as a form of social proof. This can be done in a few ways:
Offer Incentive: give customers a certain percentage off their next purchase for a review.
Make it Seamless: Make the review process super simple. Only ask those burning questions that will give you the data you are looking for.
Offer a gift: In exchange for a review, they will receive something. (This is slightly better than the incentive offers because they are receiving something physical in return.)
Refer a Friend campaign: Give them a code to give to others. This review is great social proof. If they are referring their community that is a double bonus!
In conclusion, make sure to post reviews where they are the most effective. For certain products that will be on their product page. Add them to your sales funnel page and home page of your website to create instant trust and reliability.