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Many roadblocks appear when attempting to create content, especially for those who may not be familiar with social media marketing. To have a successful business in this generation, having a social media presence is vital. It doesn’t matter your age, social media experience, and background; creating can be for everyone! Read below to learn about ten common reasons you aren’t creating and how to solve those problems!
1. Don’t like being in front of the camera
Problem: Whether introverted or extroverted, being in front of the camera is a common concern for content creators.
Solution: This problem is quite easy to solve. There are many ways to create content without directly being in front of the camera. You just have to get creative so that you are still creating engaging content without having to show your face. Some examples are:
How To’s: Creating how-to videos is a great way to make content without focusing on you. You can show a how-to on how to make a product or fulfill a service.
Voiceovers: The cool thing about voiceovers is that you can use them for various purposes. You can use vo’s to explain, sell or showcase your product or service.
DITL: Day in the Life’s a great way to keep the audience engaged while revealing your day-to-day task as an entrepreneur and small business owner. The best part is it’s super personal, but you don’t have to be in front of the camera.
Relatable Videos from Movies and Shows: Take a quote or scene from your favorite movie or tv show and use it for your content. Not only will it show people that you are hip, but it may also gain a few followers just for using content from a great movie or show.
2. Feel the need to be perfect
Problem: Let’s admit it, many of us are perfectionists, especially in our businesses. Sometimes we wait to put out our drafts until it’s perfect. We set the bar so high that sometimes that “perfect” never comes.
Solution: Although I don’t have the cure for overall perfectionism, I do have a cure to help you when it comes to content. The key is to experiment! By experimenting, you can learn and expand your knowledge:
Learn what content comes easiest to you
Figure out what’s been successful (analytics)
Explore what kind of content you like
Post those drafts you’ve been contemplating! That’s how you will learn more about what you like and want to put out there.
3. Don’t know what to post
Problem: Have you ever been in a slump, not knowing what to post? Many content creators don’t know what they should be posting.
Solution: If this is you, you aren’t alone. Our content generator is catered to business owners, entrepreneurs, and social media managers to develop content ideas. The content generator will help you create content and give you ideas that can help drive engagement while also converting to actual sales.
In the generator, valuable ideas are given to you, so you know what to post. You will also have a specific content layout to help you achieve your content creation goals.
4. Not consistent
Problem: Maybe you finally created a worthy post and solved problem #3. The goal is to keep going to keep the momentum which is where people tend to struggle. Consistency is key for most things in life, but that is easier said than done.
Solution: Creating consistent content can be challenging, but this is also where our content generator comes to play! The content calendar allows you to create a batch of content to stay consistent. It also keeps you organized; that way, you can create a month’s worth of content and have it all in one place.
5. Don’t have an aesthetic
Problem: Not having a good enough aesthetic on your page or in the background of your content is a solid problem. Social media is all about presentation, so when we feel our surroundings aren’t up to par, we tend to shy away.
Solution: The truth is YOU are your aesthetic. When you’re making content, don’t worry about your surroundings. Focus on your creativity and the message you are trying to get across. There are many affordable/ free ways to buff up your aesthetic.
Use dollar tree decore and $8 marble slabs from Home Depot
Go to free spaces that have nice aesthetic backgrounds; Libraries, coffee shops, museums, and parks
Social media is an illusion, meaning it’s in your power to create how you want it to look. Figure out what aesthetic you are going for, and remember not to be a cookie cutter be original!
6. Feel like I need to be cute all the time
Problem: When you scroll through Tik Tok and Instagram, most people in front of the camera are done up. That’s 100% a preference, and it does not have to be the deal breaker when creating content.
Solution: Again, this is where you get creative with your content. Post what you are good at. People rely on their creativity, industry, and knowledge more than their looks. Use your brand and expertise to your advantage. Figure out what you do well and record it!
7. Not enough time in the day
Problem: I hear this one often, but I will say this. We have the same 24 hours as Oprah and Beyonce; need I say more?
Solution: Be creative with your time and learn to create as you go throughout your day. A way to do this is to make DITL. Whatever you are doing, record for a few seconds, add a song, and boom, you have content. It’s not about having enough time. It’s about learning how to be creative with the time that you do have.
8. Don’t like social media + hate creating
Problem: I don’t come across this one too often, but it’s important to talk about it when I do. Some people are just not a fan of social media and creating.
Solution: If this is you, my solution is simple; don’t post. Don’t feel the need to create just because others are doing it. Only create if YOU want to. You shouldn’t be pressured into doing something you don’t want to do. If creating the content causes you more stress than anything and you hate it, don’t worry; you don’t have to create.
9. Don’t know how to put text on the screen
Problem: Adding fun text to content can change the entire look and feel. It can be quite tricky to learn how to navigate how to add text, especially if you are new to the content-creating game.
Solution: I can show you better than I can tell you. Check out my Tik Tok below on how to put text on the screen!
10. Not feeling confident enough
Problem: Last but not least, a lot of people say their reason for not creating is they are not confident enough, whether in their presentation, craft, or work that they put out.
Solution: Practice makes progress. You have to start creating as practice to get comfortable. You can also educate yourself on the type of content you enjoy to dissuade your lack of confidence. Fake it until you make it when it comes to content creation; eventually, you won’t have to fake it.
Now you have solutions to ten different reasons why you aren’t creating. Share and pin this post with others that will find it helpful! Ruth Sherrill Marketing Services is a marketing agency that specializes in helping business owners create profit and nurture an audience through shareable and informative content. Keep up with us on our socials by following us on Instagram, Pinterest, and TikTok!